The episode of Mobilegeddon and how to deal with it

What is Mobilegeddon?

Mobliegeddon is a term that has been given to google’s change of algorithm that is going to affect the businesses all over the world (probably in an adverse way). This change has been introduced by Google in order to ensure an incredible user experience. This experience is being made remarkable by rewarding the sites that are mobile friendly. The term Mobilegeddon was coined by the CEO of Duda Company, Itai Sadan. When this gets implemented, whenever a user uses the search engine Google on their phone, apart from relevance, the sites that are mobile friendly will be given preference and be placed higher in the search results.

The impact:

The major impact will be on the mobile sites only. The desktop algorithm remains unchanged. However, about 60% of the entire traffic comes from mobiles; this is greatly going to affect the websites. The main blow though, is reserved for the small businesses that primarily depend on traffic from this source. Rest assured, it is a wake up call for the companies to update their websites friendly to the mobiles. Depending on your website, this change could result in a situation where your website has disappeared from Google search results altogether.

How to deal with this?

The image juxtaposed throws a light on right and wrong of responsive web design. But as we know change is inevitable, there is no point in trying to avoid it or overlook it. On the other hand, coping up with it and adapting to it will help you stay in the race.

First and foremost step to avoid disappearing from google search results is to check your site on google’s mobile friendly test page. Google has a “Mobile-Friendly” test page in its developer section. Just type in the URL and see if it passes.
The URL: https://www.google.com/webmasters/tools/mobile-friendly/.

The second step will be responsiveness of the website. Currently, many websites have the same landing page for larger (desktop) as well as smaller (mobile/tablet) screens. Making it responsive means you have to design your website in a way that fits the content with respect to screen size.

Mobilegeddon conquered: It has become very clear that Google has taken the stand for its users. Take this as a wake up alarm and respond to this change by making your website responsive if it is not already. Google is one of the companies in the world that is so powerful that defeating such a policy will not be a promising thing to do. Instead, why not make “better user experience” your motto too.

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