Last month I wrote an article on 5 Tips for Mobile Ecommerce App Design, so today I thought to talk about why actually it is important to have a Mobile App for your eCommerce business. In this user centric technology driven market, it is important that every big, medium or small company must have an app of their own.
Today be it a small boutique or a small pizza center, they all have an app to reach out to maximum customers as possible. And frankly, I feel blessed to be born in this age of millennials where we can visualise this technological liberty which has come into force. Virtual engagement and swift transactions are actually the two main attributes for the growth of the mobile app. So an effective mobile strategy actually involves having more than just a mobile friendly website.
So in case if you are not sure why would your business need a mobile app. Here are 5 reasons which will help you to make your decision sooner or later.
1. Mobile Apps help you to be visible to your customers all the times
According to Statista in 2015, the total m-commerce retail sales in US amounted to $74.93 billion and the number of smartphone buyers in the US totals to 65.2 million. So you can see that a considerable amount of people are buying from mobile and it is going to increase in coming years.
A mobile app today is your one stop solution to be face to face with your customers and are becoming more prevalent and powerful with each passing day. If your app is visible and accessible to customers, it soon becomes an integral part of their daily life cycle.
Mobile Apps also benefits by providing the option of working offline. The customers can take a look at saved wish lists of products, and then go online to make the purchases.
2. Built in features in the phone act as a leverage for the ecommerce apps
Inbuilt features like location tracker,camera, microphone and others helps the ecommerce apps to keep track of customer’s action. For example an app of Roposo utilizes the camera feature to the best, it lets the customers click their selfie and post it in the app which helps the other shoppers to make an informed decision. Such features act beneficial to both the customers as well as the eCommerce business.
3. Enhanced Usability
Mobile Apps needs to be downloaded only once and then one can start using them, so there is the potential for improved interactivity and design because your initial download doesnt have to load in 3 seconds like a webpage. This allows business to have features such as high definition visuals, animations and complex interactions. Also mobile apps can give enhanced user experience and usability with exclusive functionality. This generally means that eCommerce apps have great navigation because you're not constrained by quick page load times and can perfect innovative and time-saving features. Also the design modification brings increase in engagement from the consumers.
4. Greater insights in customer preferences and buying habits
Mobile App helps to attract loyal, repeat visitors who make multiple purchases as opposed to visitors who are only one-time customers as an app provides a deeper level of engagement with your brand than a website. If they are visiting multiple times, then an app could really save them time with your full brand experience only one click away.
Also apps limit browsing capabilities for products in other places which in some way helps the apps to get the undivided attention of the consumers and give them suggestions on their buying spree.
5. Best medium in providing value to the customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
So in a practical viewpoint a Mobile App for your business is the best way to be connected to your customers. It is a medium of freedom where you can create better platforms for your brand to be recognised and nurtured.
Apps have challenged the traditional methods of shopping and are helping the businesses to stand out from the competition. It is a revelation of the forward thinking era and there is nothing to unlike about it. So embrace the future and jump in the bandwagon of app for your business because you might not want it but you can not ignore it.
So contact us if you want the right guidance for your mobile app design, development or strategy for your ecommerce business.
Also let us know your inputs by tweeting us at @LetsAlign.